Unocoin Undergoes Complete Rebranding in Bid to Drive Demographic Expansion


New Delhi: Unocoin, India’s first entrant into the crypto space, announced a new brand identity that underscores its commitment to the Indian crypto market. The app was always available in English and Hindi. The latest development ushers a refreshed approach to the scope of crypto assets in tier two and tier three regions. It is now available in six new languages, Bengali and Marathi & including four south Indian languages Kannada, Tamil, Telugu and Malayalam.

With the refreshed makeover of the website, a new iOS application, a more appealing brand logo and the new tagline – Unocoin ‘Crypto Ka Super App’, the users will experience an engaging digitized outlook and many new features. Not just this, with the listing of new coins, users can now trade more than 80 coins on the platform. Is that all? No! Unocoin has also introduced the new KYC (Know Your Customer) process that lets users buy their first crypto in just two hours, using the Virtual Bank Deposits.

Unocoin – Crypto Ka Super App, provides security, usability & functionality, which are the most critical factors of a crypto app. Now with this leap, even new entrants will be able to experience a plethora of features ranging from more than eighty different kinds of crypto coins, deposits via Virtual Bank Deposit in the Indian currency for a faster top-up to buy and sell Bitcoin and other crypto assets on the platform and much more.

Commenting on the new development, Mr Sathvik Vishwanath, CEO & Co-Founder, said, “We started eight years ago to revolutionize crypto trading in India by making the entire experience more user-centric. We are glad that with this newly revealed brand identity, Unocoin – Crypto Ka Super App will keep up the vision of becoming the first Made in India, Made for Indians and Made by Indians Crypto Trading and Exchange Platform to go vernacular and cater to its regional community members”.

“We processed transactions worth more than ₹2 billion per month for more than nineteen lakh customers and now aim to acquire a majority share of users across the nation. We want to extend heartfelt gratitude to the existing users and stakeholders for their unwavering support over the years”.