Samsung TV Plus Strengthens its Free Streaming Service by Adding Top News Channels from TV Today Network
BENGALURU (Economy India): Samsung TV Plus, India’s leading free ad-supported streaming TV (FAST) service, has taken a significant step to enhance its content offerings. On August 31, 2024, the platform announced the addition of two prominent channels, Aaj Tak HD and The Lallantop, to its growing portfolio. This partnership with TV Today Network is set to deliver premium news and entertainment content to millions of viewers across India, reflecting Samsung’s commitment to providing diverse and quality programming for its connected TV audience.
Expanding Horizons with Premium Content
A Strategic Partnership
The integration of Aaj Tak HD and The Lallantop into Samsung TV Plus represents a strategic move to cater to the evolving demands of Indian viewers. As the connected TV base continues to expand, with more households opting for internet-enabled smart TVs, Samsung aims to offer top-quality, free content on the biggest screens in Indian homes.
Kunal Mehta, Head of Partnerships at Samsung TV Plus India, emphasized the importance of this expansion: “Our endeavor is to bring unparalleled access and exceptional value to our audiences and advertisers on the Samsung TV Plus platform. The addition of Aaj Tak HD and The Lallantop channels will provide increased access to the latest news from the world of business, politics, entertainment, and more. This partnership with TV Today Network is a testament to that commitment.”
Meeting the Needs of a Growing Audience
Adapting to New Technologies
TV Today Network’s decision to launch Aaj Tak HD and The Lallantop on Samsung TV Plus is a response to the changing landscape of content consumption in India. With the rise of connected TV viewers, this partnership allows TV Today Network to reach a broader audience, ensuring their content remains accessible across various platforms and devices.
Salil Kumar, CEO of Digital Business at TV Today Network, shared his enthusiasm for the collaboration: “We are thrilled to announce the launch of our two new FAST channels on Samsung TV Plus India. This partnership represents a significant milestone for us, as it allows us to bring our diverse and engaging content to a broader audience through one of the most popular and innovative smart TV platforms. With numerous options available for connected TV viewers, this collaboration enables us to broaden our audience and engage with those embracing new technologies, ensuring our content remains accessible across diverse viewing ecosystems.”
The Growing Popularity of Samsung TV Plus
A Leader in Free Streaming
Samsung TV Plus has established itself as a leader in the free ad-supported streaming TV (FAST) and video-on-demand (AVOD) market. In India, the platform already offers more than 100 live channels and thousands of on-demand movies and TV shows, all available to users at no cost. With the addition of Aaj Tak HD and The Lallantop, Samsung TV Plus is poised to further enhance its appeal, offering viewers even more choices in news and entertainment.
Globally, Samsung TV Plus operates in 24 countries, providing over 2,600 ad-supported linear channels across more than 630 million active devices, including Samsung Smart TVs, Galaxy devices, Smart Monitors, and even refrigerators. This widespread accessibility underscores Samsung’s commitment to delivering premium content to a global audience, free of charge.
Looking Ahead: The Future of Samsung TV Plus
A Commitment to Innovation
Samsung Electronics continues to inspire and shape the future with its transformative ideas and technologies. By expanding the content offerings on Samsung TV Plus, the company is reinforcing its position as a leader in the connected entertainment space. The addition of Aaj Tak HD and The Lallantop is just one example of how Samsung is working to meet the needs of its consumers in an increasingly connected world.
As Samsung TV Plus continues to grow and evolve, viewers can expect even more exciting content and features that will enhance their viewing experience. With its seamless integration into the broader SmartThings ecosystem, Samsung is creating a truly connected and convenient entertainment experience for users around the world.
Key Facts: Samsung TV Plus Expands Content Lineup
| New Channel Additions | Samsung TV Plus adds Aaj Tak HD and The Lallantop to its free streaming service. |
| Strategic Partnership | Collaboration with TV Today Network to provide premium news and entertainment content. |
| Expanding Connected TV Base | Aims to cater to the growing number of internet-enabled smart TV households in India. |
| Commitment to Quality | Samsung TV Plus now offers over 100 live channels and thousands of on-demand shows in India. |
| Global Reach | Available in 24 countries with over 2,600 ad-supported linear channels on 630 million devices. |
You Learn
A Milestone in Streaming Services
The launch of Aaj Tak HD and The Lallantop on Samsung TV Plus marks a significant milestone in the Indian streaming landscape.
As the platform continues to expand its offerings, it remains committed to providing free, high-quality content to its ever-growing audience.
This partnership with TV Today Network is a clear indication of Samsung’s dedication to innovation and excellence in the world of digital entertainment.
