Registers highest-ever domestic sales of over 10.45 lakh units; FY sales grow 11% YoY as electric mobility debut nears
Gurugram | Economy India: Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler arm of Japan’s Suzuki Motor Corporation, has reported its highest-ever annual sales in the financial year 2024-25. The company sold a record 12,56,161 units, marking an 11% year-on-year growth over 11,33,902 units sold in FY2023-24.
The robust performance was led by record-breaking domestic sales of 10,45,662 units, a 14% increase over the previous year. While exports saw a marginal dip to 2,10,499 units (vs. 2,12,893 in FY23-24), the company’s overall momentum has strengthened its market position and bolstered confidence ahead of its electric vehicle debut.
March 2025: A Blockbuster Month
Suzuki capped off FY2024-25 with a historic monthly sales record in March 2025, selling 1,25,930 units—a strong 21% jump from 1,03,669 units in March 2024.
- Domestic sales in March 2025 rose sharply by 23% to 1,05,736 units, compared to 86,164 units a year ago.
- Exports reached 20,194 units, up from 17,505 units in March 2024.
“We are sincerely grateful to our customers, dealer partners, and team members for helping us achieve our highest-ever annual sales of 12.56 lakh units. Our sales have doubled in just four years,” said Mr. Mitsumoto Watabe, Operations Manager, Sales & After Sales, Suzuki Motorcycle India.
Strong Growth Driven by New Models and Customer Engagement
SMIPL attributed its success in FY2024-25 to a combination of product innovation, customer-centric outreach, and consistent dealer performance.
Key growth drivers included:
- Launch of the new Suzuki Access, the company’s flagship scooter
- Introduction of the GIXXER SF 250 Flex Fuel motorcycle
- Engaging customer events like the Suzuki Matsuri Motorcycle Festival and Access Mileage Contest
- Aggressive test-ride campaigns that enhanced brand experience and footfall
- Expansion of service outreach through authorized workshops and genuine parts usage
The company’s “customer-first” approach played a crucial role in strengthening loyalty and improving repeat purchases across India.
Preparing for an Electric Future: e-ACCESS Launch Ahead
As Suzuki shifts gears toward sustainable mobility, FY2025-26 is set to mark a new milestone with the launch of its first electric scooter – the Suzuki e-ACCESS.
Unveiled at the Bharat Mobility Global Expo 2025, the e-ACCESS is built on Suzuki e-Technology, promising:
- LFP battery with long life and durability
- Smooth acceleration and easy handling
- Dependable, practical performance for Indian urban riders
This EV offering will position Suzuki as a credible player in India’s rapidly evolving electric two-wheeler space.
FY2024-25: A Year of Milestones and Compliance
Suzuki Motorcycle India also made strategic upgrades to align with evolving regulations. Notably:
- The entire domestic product portfolio was upgraded to meet OBD-2B norms.
- The company enhanced product safety, diagnostics, and emission standards.
- Manufacturing remained consistent from the company’s Gurugram plant, with an annual capacity of 1.3 million units.
Company Overview
Suzuki Motorcycle India Pvt. Ltd. (SMIPL) began operations in February 2006 and operates from its Kherki Daula plant in Gurugram, Haryana. Its portfolio includes:
- Scooters (125cc segment, led by Access and Avenis)
- Premium Motorcycles (150cc and above, including GIXXER series)
- Big Bikes tailored for Indian enthusiasts
With a sharp focus on quality, reliability, and customer trust, Suzuki’s journey in India continues to evolve with dynamic consumer expectations and market trends.
🔑 FY2024-25 Key Performance Summary:
| Metric | FY2024-25 | FY2023-24 | Growth |
|---|---|---|---|
| Total Sales | 12,56,161 | 11,33,902 | +11% |
| Domestic Sales | 10,45,662 | 9,21,009 | +14% |
| Exports | 2,10,499 | 2,12,893 | -1% |
| March Sales (Total) | 1,25,930 | 1,03,669 | +21% |
| March Domestic Sales | 1,05,736 | 86,164 | +23% |
| March Exports | 20,194 | 17,505 | +15% |
Strong Foundation for EV Transition
With its highest-ever sales and a sharp focus on customer experience, Suzuki Motorcycle India has entered FY2025-26 on a strong note. The upcoming e-ACCESS electric scooter, combined with a robust ICE portfolio, is expected to help Suzuki cater to a wider demographic—from eco-conscious youth to value-focused commuters.
The company’s ability to double its sales in four years highlights not just product excellence but also a deep understanding of India’s diverse mobility needs.
(Economy India)
