NEW DELHI, (Economy india):Google Cloud and Imagine Marketing, the parent company of Indian audio and wearables brand boAt, have partnered to integrate AI capabilities powered by Google Gemini into boAt’s next-generation Crest AI smart audio devices.
According to a joint statement, the collaboration aims to bring more advanced voice-based features to boAt’s audio products by using Google Cloud infrastructure and the multimodal capabilities of Gemini Live on the Gemini Enterprise Agent Platform.
The partnership is expected to improve how users interact with smart audio devices through natural voice commands. A key focus will be addressing challenges associated with India’s diverse languages and dialects, potentially making AI-powered voice interactions more accessible to Indian consumers.
With Gemini integrated into Crest AI devices, boAt plans to move beyond conventional voice assistants and introduce more conversational and intelligent features. These could include general voice queries, device controls, music playback, productivity assistance, language translation and frequently asked question support.
boAt CEO Gaurav Nayyar said the integration represents a major step in the company’s effort to develop intelligent conversational agents and expand the role of AI in everyday audio devices.
The collaboration also highlights the growing competition in India’s consumer electronics market, where manufacturers are increasingly incorporating generative AI and voice technology into everyday products.
By combining boAt’s consumer electronics expertise with Google Cloud’s AI infrastructure, the companies aim to develop a new generation of connected audio devices capable of responding to users in a more natural and context-aware manner.
(Economy india)
