New York, (Economy India): Michelin-starred chef Vikas Khanna has encouraged Indian exporters and entrepreneurs to tap into the vast opportunities available in the United States by using the newly launched India-US Trade Facilitation Portal. He said India has the potential to export USD 50 billion worth of food products to the American market, highlighting the country’s growing strength in the global food industry.
Khanna has partnered with the India-US Trade Facilitation Portal, an initiative designed to connect Indian exporters, manufacturers, and entrepreneurs with business opportunities, sourcing partners, distributors, and major retail platforms across the United States.
The portal aims to simplify international trade by providing exporters with better access to the US market, helping them navigate business requirements, identify potential buyers, and build long-term commercial partnerships. The initiative is also expected to strengthen economic cooperation and bilateral trade between India and the United States.
Speaking about India’s food industry, Khanna said the country possesses immense potential to become a leading supplier of high-quality food products, including spices, packaged foods, snacks, beverages, organic products, ready-to-eat meals, and specialty ingredients. He emphasized that Indian businesses should focus on quality, consistency, innovation, and global standards to succeed in international markets.
The renowned chef believes Indian cuisine has gained remarkable popularity worldwide, creating significant demand for authentic Indian food products. As consumer interest in Indian flavors continues to grow, exporters have an opportunity to introduce a wider range of products to supermarkets, restaurants, and food service businesses across the US.
The India-US Trade Facilitation Portal is expected to play a key role in reducing barriers for small and medium-sized enterprises (SMEs) by offering guidance, networking opportunities, and market access support. By connecting businesses directly with sourcing partners and buyers, the platform seeks to make exporting more efficient and accessible.
Industry experts believe stronger trade collaboration between India and the United States can generate new business opportunities, increase exports, create employment, and contribute to economic growth in both countries. Food exports remain one of the most promising sectors due to India’s diverse agricultural production and expanding food processing industry.
With initiatives like the India-US Trade Facilitation Portal and growing demand for Indian products overseas, exporters are expected to gain greater access to one of the world’s largest consumer markets. Vikas Khanna’s endorsement of the initiative reinforces the importance of innovation, entrepreneurship, and global expansion for Indian businesses aiming to achieve long-term international success.
(Economy India)
