New Delhi | Economy India | United Breweries Limited (UBL), the Indian subsidiary of global brewing company HEINEKEN, contributed an estimated ₹43,000 crore to the Indian economy during the financial year 2024-25, according to a social impact study released on Tuesday.
The report, prepared by Amsterdam-based consulting firm Steward Redqueen, states that the company’s overall economic contribution includes production, supply chain activities, employment generation, and tax payments across its value chain.
₹30,600 Crore Paid in Taxes
According to the study, ₹30,600 crore of the total economic contribution came in the form of taxes paid throughout UBL’s value chain.
The report claims that this amount is equivalent to:
- 1.3% of the total tax revenue collected by Indian states
- 0.1% of India’s Gross Domestic Product (GDP)
The findings highlight the significant fiscal contribution made by the brewing industry through excise duties, GST, corporate taxes, and other indirect taxes.
Economic Impact Across the Value Chain
The report states that UBL’s contribution extends beyond its own operations and includes economic activity generated through:
- Manufacturing and brewing operations
- Agriculture and raw material sourcing
- Packaging and logistics
- Retail and hospitality sectors
- Distribution networks
- Employment across the value chain
The study suggests that the company’s business activities support thousands of direct and indirect jobs while generating substantial income for suppliers and distributors.
Importance for State Revenues
Alcohol excise remains one of the largest sources of revenue for many Indian states. Industry experts note that beverage manufacturers contribute significantly to public finances through excise duties, license fees, GST, and related taxes.
The report underscores the role of the alcoholic beverages industry in supporting government revenues alongside industrial growth and employment.
About the Study
The economic impact assessment was conducted by Steward Redqueen, an Amsterdam-based consultancy that specializes in measuring the economic and social impact of businesses and industries.
The report reflects the consultancy’s assessment of UBL’s economic footprint during FY 2024-25. The figures and conclusions are based on the methodology adopted by the consulting firm and have been presented as part of the study.
Outlook
India remains one of the world’s fastest-growing beverage markets, driven by rising urbanisation, changing consumer preferences, and increasing disposable incomes. Industry observers believe that continued investment in manufacturing, supply chains, and responsible business practices will remain important for sustaining long-term growth.
(Economy India)







