New Jammu branch strengthens SBI General Insurance’s footprint in North India, reinforcing its commitment to closer customer engagement and improved insurance service delivery in the region.
Jammu (Economy India): SBI General Insurance, one of India’s leading private general insurance companies, has strengthened its presence in North India with the inauguration of a new branch office in Jammu. The expansion marks a significant milestone in the company’s strategy to deepen customer outreach, enhance service accessibility, and tap into the growing insurance demand in Jammu & Kashmir and surrounding regions.
The new branch was formally inaugurated by Shri Naveen Chandra Jha, Managing Director & CEO, SBI General Insurance, in the presence of senior officials from both SBI General Insurance and the State Bank of India (SBI). The inauguration underscores the company’s commitment to being closer to customers and reinforcing its distribution and servicing capabilities in strategically important geographies.
Strategic Expansion to Strengthen Regional Outreach
The opening of the Jammu branch aligns with SBI General Insurance’s broader vision of expanding its physical footprint across emerging and underpenetrated markets. Jammu, a key economic and administrative hub of the Union Territory, offers strong growth potential driven by rising awareness of insurance products, increasing financial inclusion, infrastructure development, and expanding commercial activity.
With this new office, SBI General Insurance aims to provide faster, more personalized services to retail, MSME, and corporate customers in the region. The branch will cater to a wide range of insurance needs, including health, motor, home, travel, and commercial insurance products.
Leadership Presence Highlights Importance of the Region
The inauguration ceremony was attended by several senior dignitaries, reflecting the strategic importance of the expansion. Key officials present included:
- Shri Jayant Mani, Deputy General Manager, B&O Jammu, State Bank of India
- Shri Preet Deep Singh Siyan, Regional Head, North-1, SBI General Insurance
- Shri Supreet Singh Tuteja, Deputy Regional Head, SBI General Insurance
Senior representatives from State Bank of India and SBI General Insurance also attended the event, reinforcing the strong synergy between the two institutions.
MD & CEO Reiterates Commitment to Customer-Centric Growth
Speaking on the occasion, Shri Naveen Chandra Jha emphasized the company’s customer-first approach and its long-term commitment to regional development.
“The inauguration of our Jammu branch is a key step in strengthening SBI General Insurance’s presence in North India. Our goal is to be closer to our customers, understand their unique protection needs, and deliver reliable, technology-driven insurance solutions with speed and transparency. Jammu is a region with immense growth potential, and we are committed to supporting its economic and social progress through comprehensive risk protection,” he said.
Enhancing Service Delivery and Claims Support
The Jammu branch will play a critical role in improving customer experience by offering end-to-end insurance services, including policy issuance, renewals, endorsements, and claims assistance. Localized service delivery is expected to significantly reduce turnaround times and enhance trust among customers, particularly in health and motor insurance segments where timely support is crucial.
By establishing a physical presence, SBI General Insurance also aims to strengthen relationships with local agents, bancassurance partners, hospitals, garages, and corporate clients, thereby creating a robust regional insurance ecosystem.
Riding India’s Insurance Growth Story
India’s general insurance sector continues to witness strong growth, supported by rising disposable incomes, regulatory push, digital adoption, and increased awareness post-pandemic. Regions such as Jammu & Kashmir are emerging as important growth frontiers as insurance penetration expands beyond metros and Tier-1 cities.
SBI General Insurance’s expansion strategy reflects this shift, with a clear focus on Tier-2 and Tier-3 markets, where demand for health, motor, crop, and SME insurance is growing steadily.
About SBI General Insurance
SBI General Insurance is a joint venture between State Bank of India, India’s largest public sector bank, and global insurance players. Since its inception, the company has built a diversified product portfolio, a strong digital backbone, and an extensive distribution network across the country.
With the opening of the Jammu branch, SBI General Insurance further consolidates its position as a customer-centric insurer committed to inclusive growth, regional development, and long-term value creation.
(Economy India)
