‘Chuniye Bharosa, Apno Sa’ campaign highlights the importance of choosing a trusted insurance partner
Mumbai (Economy India): SBI General Insurance, one of India’s leading general insurance companies, has unveiled a new brand film for its Motor Insurance portfolio featuring acclaimed actor and brand ambassador Pankaj Tripathi. The film is the latest chapter of the company’s integrated brand campaign, ‘Chuniye Bharosa, Apno Sa’, reinforcing the importance of trust while choosing an insurance partner.
The campaign aims to encourage customers to look beyond price and product features, emphasizing the value of reliability, service, and long-term support when selecting motor insurance.
Trust at the Heart of the Campaign
The new Motor Insurance film extends the central theme of ‘Chuniye Bharosa, Apno Sa’ into one of the most significant decisions vehicle owners make—protecting their vehicles through the right insurance coverage.
Built around a relatable everyday insight, the campaign highlights that people carefully choose whom they trust with valuable possessions such as their vehicles. In the same way, selecting a dependable motor insurance provider requires confidence and informed decision-making.
Featuring Pankaj Tripathi’s signature simplicity and authenticity, the film conveys the message that customers should choose an insurance partner who stands by them during unexpected situations rather than focusing solely on the insurance policy itself.
Focus on Customer Confidence
Through the campaign, SBI General Insurance seeks to strengthen its positioning as a trusted insurance partner that offers dependable protection and customer-centric services.
The company believes that motor insurance is not merely a regulatory requirement but an important financial safeguard that provides peace of mind to vehicle owners in times of accidents, damages, or unforeseen events.
Strengthening Brand Position
The launch is part of SBI General Insurance’s broader branding strategy aimed at deepening customer engagement across key insurance categories. By leveraging Pankaj Tripathi’s credibility and wide appeal, the insurer hopes to build stronger emotional connections with consumers while reinforcing its promise of trust and reliability.
The campaign will be rolled out across television, digital platforms, and social media to reach a wider audience across the country.
India’s Growing Motor Insurance Market
India’s motor insurance sector continues to witness steady growth, driven by rising vehicle ownership, increasing awareness about insurance protection, and digital adoption in policy purchases and claims processing.
As competition intensifies in the general insurance industry, insurers are increasingly focusing on customer experience, faster claim settlements, digital services, and brand trust to differentiate themselves in the market.
For SBI General Insurance, the new campaign reflects its continued commitment to building long-term customer relationships based on trust, transparency, and dependable service.
(Economy India)
