New Delhi, 30 July 2025 (Economy India News Desk) – India’s smartphone market registered 8% year-on-year growth in shipment volumes during the April–June 2025 quarter (Q2), according to the latest report by Counterpoint Research. The market also saw an 18% rise in value, marking a strong recovery from the sluggish March quarter.
📱 Key Highlights
- Apple’s iPhone 16 models emerged as the best-selling smartphones during the quarter, marking Apple’s strongest Q2 sales performance in India to date. This was driven by smart EMI options, retail promotions and improved channel execution.
- The launch of new models, combined with 33% growth in promotions, summer sales, deep discounts and easy EMI schemes, boosted consumer demand.
- A repo rate cut by the central bank and the lowest retail inflation in six years also helped consumers with purchasing power.
📊 Brand-Wise Market Performance
According to Canalys, India shipped 39 million smartphone units in Q2 2025, a 7% year-on-year increase and a 21% sequential growth compared to Q1.
Top Smartphone Brands in India (Q2 2025 – Canalys)
| Brand | Units (Million) | Market Share |
|---|---|---|
| vivo | 8.1 | 21% |
| Samsung | 6.2 | 16% |
| OPPO | 5.0 | ~13% |
| Xiaomi | 5.0 | ~13% |
| realme | 3.6 | ~9% |
vivo led the market with 21% share, backed by its successful V50 series and strong channel partnerships. Samsung secured the second spot, while OPPO surpassed Xiaomi to take third place.
🌍 Global Context
- Globally, Counterpoint reported 2% YoY growth in smartphone shipments in Q2 2025, with North America, Europe and Japan being key markets. Samsung remained the global leader with 8% YoY growth, while Apple posted a 4% increase.
- Apple dominated Q1 2025 global smartphone sales, thanks to strong demand for the iPhone 16e and robust performance in markets like India and Japan.
🔧 Apple’s “China Plus One” Manufacturing Strategy
Apple has significantly expanded its manufacturing footprint in India, making India the top source of smartphone exports to the United States. By Q2 2025, India-made smartphones accounted for 44% of US smartphone imports, overtaking China, whose share dropped to 25%—a 240% YoY surge.
Foxconn exported $3.2 billion worth of iPhones from India to the US during the quarter, 97% of which went directly to the American market. This underscores India’s growing importance in Apple’s global supply chain strategy.
India’s smartphone market has shown a strong comeback in Q2 2025, not only in shipment volumes but also in value terms. Apple’s iPhone 16 series, aggressive promotional offers, financing options, improved consumer sentiment and supportive macroeconomic conditions have all contributed to this turnaround.
vivo, Samsung, OPPO, Xiaomi and realme remain strong players, with vivo leading the market in terms of share. The momentum in Q2 indicates that India’s smartphone market is once again on a growth trajectory.
(Economy India)
